A field guide to your own stack
Your operating procedures don’t live in a handbook anymore. They live in a Zapier filter, a CRM automation, a plugin setting, a spreadsheet formula, a webhook. That’s a codebase — assembled one subscription at a time, and no one has read the whole thing. This blog reads it out loud.
Every hyped tool was invented for a constraint someone actually had. The first question is whether you have it too.
An ad algorithm knows what a good customer looks like. Thirty plugin authors can change your site tonight. Know who holds the keys.
The automation that broke in March is still broken. No alarm — because the failure mode was silence. We make it loud.
Forget judging the code — you can't, and pretending you can just makes you easy to manage. Here's the one question that tells you how much you've really handed over, and the setup that keeps the answer yes.
By Andrija RadicaThe day you send conversions back to Meta or Google, you stop measuring your customers and start defining them. Most founders never realize they gave that instruction — and then they blame the leads.
By Andrija RadicaOne person's scratch pad became the thing three systems and a payroll number depended on. I've walked into this more times than I can count. Here's how it happens and how to find yours before it burns you.
By Andrija Radica